Target Circle Week is getting a huge head start on Amazon's Prime Big Deal Days this October

Yes, you need to be a Target Circle member to participate. Yes, Target Circle is free to join.
By Leah Stodart  on 
Acer laptop, Dyson cordless vacuum, Keurig slim coffee maker, and Casaluna pillow on pink and orange abstract graphic
Tech, vacuums, kitchen items, and bedding will be huge *targets* for Target Circle Week discounts. Credit: Acer / Dyson / Keurig / Casaluna / Mashable photo composite

UPDATE: Sep. 25, 2023, 12:00 p.m. EDT This story has been updated with the latest deals information and shopping tips ahead of Target Circle Week.

Target couldn't wait more than a day to one-up Amazon's announcement of the official dates for Prime Big Deal Days with its announcement of Target Circle Week. "Oh, Amazon's having a huge sale that runs for 48 hours on Oct. 11 and 12? We're conveniently having a huge holiday kickoff sale that runs for the entire week of Oct. first through seventh." Best Buy has similar plans.

How often is Circle Week at Target?

This is Target's second Circle Week of the year, and yes, of course the first one happened near Prime Day in July. The whole weeklong thing diverts from Target's previous Prime Day opposition: a 72-hour event called Deal Days that was open to everyone, not just Target Circle members. Circle Week has also been timed much more closely to Prime Day, typically getting an edge with a head start.

Needing to be a Target Circle member to access the glory of Circle Week isn't a big deal since joining Target Circle is free, unlike Prime.

What will be on sale for Target Circle Week?

Target Circle members will be treated to up to 40% off on-trend gifts, seasonal items, and everyday essentials. Past Circle Week's official dates (through Dec. 24), members should keep a close eye on the Deal of the Day spotlight — brands like Apple, Nespresso, Dyson, and Nintendo will be making appearances. Target gave a glimpse into some deals specifics in a recent press release:

  • Beats Solo3 wireless on-ear headphones$129.99 $199.99 (save $70)

  • Up to 40% off kitchen

  • Up to 40% off floor care

  • 30% off select Halloween costumes and accessories

  • 20% off bedding and bath

  • 20% off select diapers and wipes

  • 20% off select grocery

  • 20% select books and movies

Like any other Target Circle offer, Circle Week discounts will only apply if the Circle member has saved the offer in the app or online first. To mitigate the scramble when Circle Week actually starts on Oct. 1, members can pre-save offers ahead of time through Sept. 30.

Target also isn't one to shy away from giving away free money to encourage customers to shop more. Similar to Amazon's promotion that trades a sign-up to Amazon Photos for a free $15 Prime Day credit, Target will be tacking gift cards onto purchases of a certain amount from a certain category:

  • Spend $50 on toys and save $10, or spend $100 on toys and save $25

  • Spend $50 on household essentials, get a $15 Target gift card

  • Spend $25 on select beauty brands, get a $5 Target gift card

  • Spend $40 or more on select Ulta Beauty at Target brands get a $5 Target gift card

Circle members planning a vacation can also save 20% on Tripadvisor's Things To Do tab, which includes over 300,000 experiences like city tours, day trips, and outdoor excursions from around the world.

Topics Prime Day

Frequently Asked Questions

Nope, not during Prime Big Deal Days. Target does typically price match with Amazon on the average day, but store policy specifically notes that competitor doorbusters and lightning deals (like those exclusive to Prime members during Amazon events) don't qualify.

Outside of Prime events, price matching at Target is easy given the item meets a few eligibility requirements. The item must have been purchased at Target within the last 14 days and be identical to the item to which you're comparing prices: this includes brand name, size, weight, color, quantity, and model number. The competing item also has to be in stock at Amazon at the time of the requested price match.

This is something you will need to do to take advantage of Target Circle Week promotions. Target is a little more generous than Amazon in the way that, unlike becoming a Prime member, becoming a Target Circle Member is free (and comes with a ton of perks throughout the year, no special sale event necessary). To sign up, head to and click "Create account." You'll just need to enter a name, email address, and optional phone number. Boom — 10 seconds later, you're ready to save.

  • Exclusive access to Circle Week

  • 1% back on qualifying Target purchases (or 5% off with Target RedCard)

  • Access to exclusive offers outside of formal store sales

  • 5% off one purchase for your birthday

  • Input on the company's charitable giving

Leah Stodart
Leah Stodart
Senior Shopping Reporter

Leah Stodart is a Senior Shopping Reporter at Mashable. She covers shopping trends, gift ideas, and products that make life easier, specializing in vacuums, TVs, and sustainable swaps. She graduated from Penn State University in 2016 and is watching horror movies or "The Office" when she’s not shopping online herself. You can follow her on Twitter at @notleah.

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