What does Reddit's Official label mean?

More changes coming to Reddit. It's been a busy year.
By Christianna Silva  on 
The buttons of the app Reddit, surrounded by Pinterest, Whatsapp, and other apps on the screen of an iPhone.
More changes coming to Reddit. Credit: Getty images

Reddit is testing its own version of the blue check mark.  

"Starting today, we’re beginning early testing of placing a visual indicator on certain profiles to provide proof of authenticity, reduce impersonation, and increase transparency across the platform," a Reddit admin wrote in a post. "This is currently only available to a very small (double-digit) number of profiles belonging to organizations with whom we already have existing relationships, and who are interested in engaging with redditors and communities on our platform."

The profiles that are deemed official by Reddit will have an "Official" label next to their username when their profile shows up on the site. It's kind of like the Flair on a subreddit or, if you're anywhere else online, the blue checkmark.


The goal of this is exactly what you might assume: to make it easier for users to know other users aren't impersonators. But, unlike, say, Twitter, the Official label doesn't give users any special privileges or protections and, Reddit says, shouldn't be confused with their "Promoted" label, which has been paid for. 

"Official" labels aren't in their final form, though. "We’re actively working with a group of moderators to get feedback on this, and as this is an early test, the learnings we gain will inform next steps for this roll-out," Reddit said in its post. "We’ll continue to keep you updated."

Reddit also announced its rollout of Automod notification checks and its helper rewards program. Automod, which began rolling out last week, runs before post and comment reply notifications are sent out which is intended to ensure that users don't ever have the chance to see content that Automods take down. The helper rewards program rewards users with trophies and flairs when they help other users in r/help.

Topics Reddit

Mashable Image
Christianna Silva
Senior Culture Reporter

Christianna Silva is a Senior Culture Reporter at Mashable. They write about tech and digital culture, with a focus on Facebook and Instagram. Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow them on Twitter @christianna_j.

Recommended For You
Reddit just got better for people who aren't logged in

Artists on Tumblr created adorable avatars for new users

WordPress is coming to the fediverse

Twitter aka X rolls out Community Notes 'fact checks' for videos

Clubhouse is making a comeback as an audio messaging app

More in Tech
How Oppenheimer built an atomic bomb before the Nazis

Super blue moon: When and how to see it

Trending on Mashable
Wordle today: Here's the answer and hints for September 26

NASA rover finds place where extraordinary events occurred on Mars

ChatGPT rolls out voice and image capabilities

NYT Connections: See hints and answers for September 25
The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!